| Video project type | Production scope & crew | Standard deliverables included | Indicative budget (MAD) |
|---|---|---|---|
| Short social clip / Single interview | Half-day or 1 day (Rabat/Casa), agile crew (1–2 operators, lighting & wireless audio), 1 location. | 1 to 3 short vertical/square cuts (9:16 / 1:1), editing, subtitles. | < 15 000 MAD |
| Event coverage / Exhibition aftermovie | 1 to 2 days on site, multi-camera capture, speaker interviews, fast turnaround (D+0/D+1). | Official 16:9 aftermovie + 3 to 5 social reels + curated photo selection. | 15 000 – 50 000 MAD |
| Corporate / Institutional B2B film | Editorial scripting, 1 to 3 locations across Morocco, 2 to 3 shoot days, executive interviews. | 2–3 min master film + multilingual versions (FR/EN/AR) + LinkedIn excerpts. | 50 000 – 100 000 MAD |
| Flagship brand film / 360° campaign | Full art direction, casting, set design, cinema package, colour grading & custom sound design. | Master commercial film + full paid media cutdown kit (Meta/YouTube). | 100 000 + MAD |
Why video pricing is never calculated per minute
Asking for the price of a two-minute video in Morocco is like asking for the cost of a 200 m² building without specifying whether it is a warehouse or a medical clinic. A half-day executive interview in your Rabat or Casablanca office requires a very different setup from a scripted brand film with casting, multiple locations and cinema lighting like See It Your Way for URBN Eyewear.
1. Production: shoot days, locations and crew size
On-set logistics form the first major cost driver. Consolidating filming into a single day at one location keeps crew and travel lean. When a project spans multiple cities (e.g. headquarters in Casablanca, a plant in Tangier and a congress in Marrakech), requires multi-camera coverage or involves complex lighting and wireless audio, crew sizing scales accordingly.
2. Post-production: editing, motion graphics and language versions
Post-production turns raw footage into a persuasive asset. It covers footage logging, narrative editing, colour grading, sound mixing, branded motion graphics and multilingual subtitling. In Morocco, scoping French, English and Arabic versions upfront maximises reach across domestic and international audiences.
3. Distribution: multiplying ROI through multi-format cutdowns
The most common mistake is spending the entire budget on a single master video published only once. As demonstrated on IMC 2025 and Docdialy, pairing a flagship 16:9 film with 9:16 vertical clips and tailored hooks extends campaign lifespan across LinkedIn, Instagram Reels and YouTube.
4. What to include in your brief for an accurate quote
To receive an accurate proposal within 24 hours, share four details: your primary goal (brand authority, product launch, event coverage, paid acquisition), target locations and dates, distribution channels and your indicative MAD budget bracket.
